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1 m² of clean riverbank in North Rhine-Westphalia

Small acts on the shore – big impact in the sea Small acts on the shore – big impact in the sea

1 m² of clean riverbank in North Rhine-Westphalia
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2025 Tag 1 Mach mit! Cleanup-Aktion am Rhein 2025 Tag 1
Sonntag, 14.12.2025 | 14:30 bis 16:30
Rheinwiese an der Theodor-Heuss-Brücke
Together for healthy waters and oceans

Hello! I'm Pete – a plastic bottle. I used to stand on a supermarket shelf, filled with water. Someone drank me, and that was my big moment! But after that? I was simply thrown on the ground. It rained, and I was washed into a stream, then into a river. I swam and swam – but I wasn't alone: there were bags, straws, candy wrappers, and even an old sneaker! We were carried by the water, like on an adventure, only… somehow it wasn't a pleasant one. Sometimes I got caught on branches or stuck between rocks. But then the next rain carried me away again. On and on, until I reached the vast ocean. "Wow," I thought. The water was turquoise blue, fish swam by, and even a turtle peeped out of the waves! But then I saw how many of us pieces of trash had ended up here. We lay on the beach – knotted, crumpled, torn. Suddenly, I didn't feel so proud anymore. I didn't want to hurt anyone! But I knew: If I stayed in the ocean, animals might swallow me or hurt themselves on me. Luckily, someone came along and picked me up. I was cleaned, and maybe I'll even be recycled. Not all bottles are so lucky. Many end up in the ocean and stay there forever. But you can help! If you pick up trash or don't throw any away in the first place, you might save the next turtle. Or me—Pete, the little bottle on a big journey.

Together for healthy waters and oceans
Together for healthy waters and oceans
Author Frank Schätzing on his favorite project
Need
Clean rivers and seas to protect animals and the environment, as well as the oceans as the basis of life on Earth.
Activity
Organization, execution and documentation of litter collection campaigns with volunteer helpers on riverbanks in North Rhine-Westphalia
Measurable performance
Cleaned square meters of riverbank in North Rhine-Westphalia
Result
Less waste reaches the sea via the Rhine and its tributaries; awareness of the problem of ocean plastic is increased, leading to a change in thinking.
Systemically relevant impact
Improved ecological health of water bodies, protection of wildlife and sustainable awareness-raising among the population.
Background

The oceans regulate the climate, store enormous amounts of CO₂, and produce the oxygen for every second breath we take (Werner & Detloff 2021). They are habitats for millions of animals and plants and are extremely important for the Earth's ecological balance. But the oceans are in danger. Every day, masses of plastic waste are produced, with about two truckloads entering the sea every minute (WWF 2022). That amounts to up to 12.7 million tons per year (Lau et al. 2020). Plastic takes centuries to decompose completely and therefore poses a threat not only to marine animals (Jacobshagen 2025): The introduction of plastic into nature disrupts entire ecosystems by polluting habitats, harming many species, lowering oxygen levels, and permanently disrupting natural cycles (Nava et al. 2024). Since about 80% of the plastic in the oceans originates from land, rivers play a particularly significant role. Once in the water, plastic spreads across the globe (Pösel et al. 2017). Rivers alone carry approximately 1.4 million tons of plastic into the oceans every year (OECD 2025). Therefore, everyone can have a local impact on global ocean pollution by living along riverbanks. Each individual can contribute to reducing packaging waste and preventing its improper disposal. The importance of water protection has also been recognized internationally. The United Nations enshrined Sustainable Development Goal 14, "Life Below Water," as one of its 17 Sustainable Development Goals in the 2030 Agenda (Pösel et al. 2017). This has given it significantly greater political relevance and allows, for example, conservation organizations to advocate more strongly for its implementation. Only in balance can the natural interplay between living organisms and their environment, in which everything is interconnected, function.

Düsseldorf
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The good deed

With today's advent calendar door, you are enabling 1 m² of riverbank in North Rhine-Westphalia to be cleared of trash.
During so-called cleanups, volunteers collect plastic and other waste along the Rhine and its tributaries. The "Good Deed" initiative helps organize these events, provide the necessary equipment, and properly document everything so that it can be proven how much waste still ends up on the riverbanks. The "Good Deed" initiative thus makes a very concrete contribution to reducing the amount of plastic and other waste entering rivers and being washed into the oceans.
Actively collecting trash along riverbanks also generates important awareness and educational work: Participants experience firsthand the scale of the problem, and many are motivated to live more sustainably in their daily lives and avoid plastic. In this way, not only is less trash left in nature at the local level, but a positive long-term change is also achieved, protecting animals and vital marine ecosystems.

Germany
Berlin
Berlin
Capital city
83.510.950
83.510.950
Population
As of 2024
348.672
348.672
Land area in km²
As of 2025
German
German
Official language(s)
As of 2025

To draw attention to water pollution, chemistry professor Andreas Fath swam the Rhine from its source to its mouth in 2014 – 1,200 km in just four weeks.